Key Ways to Improve Your Website User Experience
User Experience is what keeps visitors coming back to your site. From the site speed to the colourway of the site, all factors have an effect on the user and how they view and interact with your site. Nobody wants their site users to have a poor user experience, but time and time again, as a web design agency, we’re faced with sites that are providing poor user experience.
Websites are a reflection of your business that are live and accessible 24/7. They need to be easily navigational, quick and responsive or run the risk of making a bad impression on the user. Here are some quick ways to improve UX.One of the most frustrating experiences for users is slow page speed. Whether they’re accessing your site on mobile or desktop, the site needs to be fast and load the content quickly. Slow page speed can cause users to be impatient and leave the site. Websites are expected to serve up content as fast as users request it, and if users don’t get it, they’ll bounce off the site, thus leading to high bounce rate.
One of the most frustrating experiences for users is slow page speed. Whether they’re accessing your site on mobile or desktop, the site needs to be fast and load the content quickly. Slow page speed can cause users to be impatient and leave the site. Websites are expected to serve up content as fast as users request it, and if users don’t get it, they’ll bounce off the site, thus leading to high bounce rate.
Studies have shown a 2-second delay in load time during a visit to a site can cause 87% of people to abandon the site and search elsewhere. To improve site speed, make sure all your images are optimised, your server speed is good and your site is responsive on any device. Google have a site that allows you to check the speed of your site for both mobile and desktop and we recommend using it!
Another key way of improving user experience is to have strong and attractive calls to action (CTA’s). Creating visual cues for your user to help determine what page they need to go to, or encouraging them to complete a certain action or convert is done through strong and well-written sales copy. Strong calls to action help to make sites more easily navigational as users can easily find their desired destination on the site.
Where there are CTAs, they need to be encouraging and exciting, to persuade the user to click the button to travel to the page and learn more, and ultimately convert. Time sensitive phrases such as “Learn More Now” or action led phrases such as “Begin Your Journey” prompt users to complete the action the CTA is highlighting.
Though these are just two ways of improving user experience, they are perhaps two of the most obvious and common ways to fix the issue. Both of these solutions be carried out by anybody, even with little web development experience. Do not underestimate the power of user experience. You want site users to be happy and have their query fulfilled when they visit your site, and if the UX is poor, they may not come back again.
T I Antor
Hey Lucie,
Great stuff!!
You have mentioned main reasons why UX is poor for many websites. Low speed and large CTA is the cause of low UX. Also, using image wisely, use white spaces, social sharing button, clear text, relevant writing these are also good tricks for increasing UX of a website.