(SEO) Search Engine Optimisation
SEO and Search Engine Marketing (SEM) is all about understanding Google’s service and using it to full advantage. This is our area of expertise. We take time to understand your business and current marketing plan, and to identify your KPIs (key performance indicators). We form a clear picture of your customer demographic and your competitors.
Digital Marketing Strategy
Online marketing is primarily about reaching out to customers – forming a relationship with those who buy your product or service. When a business loses sight of this fact and puts all energies into manipulating search engines, that business is sacrificing a productive relationship with the client for a deceptive and abusive relationship with search engine operators.
With local SEO Norwich agencies, Omni Search has over 10 years of digital marketing under its belt, so if you fancy popping over to our Norwich offices. Then please drop us a line and we will arrange an informal get together – Contact Omni
Prospecting for clients
Promoting your unique selling point will involve using language and advertising space appropriate to your potential clients, as well as finding that unique path through crowded competition.
(CRO) Conversion Rate Optimisation
Once on your site, your potential customers will be looking for something. What are they looking for? That’s what we will find out, because understanding your customer demographic is the leading factor in CRO (conversion rate optimisation). In most cases, a business marketing campaign will be about increasing sales.
So, whatever dizzy heights a site may occupy on a search engine’s list, the bottom line will not be significantly raised without effective calls to action, straightforward navigation, and appealing aesthetics.
(PPC) Pay Per Click
It is important to have defined goals. If you are looking primarily to increase sales fast, we will take you down the PPC (pay per click) route. However, the PPC arrangement involves more than just the set-up. The landing page must be inviting, offering simple navigation towards a sale. Google’s sophisticated analytical software monitors user activity on advertisers’ sites. A high conversion rate is rewarded by lower advertising fees, in recognition of the site’s contribution to a pleasant online experience.