Optimised Web Design for SEO
Many people have visually attractive websites, but still, struggle to get traffic. Why? Because their sites have not been optimised for SEO. SEO in our minds is an integral part of web design, which is why we build our sites already SEO optimised for our clients.
Web design and SEO are two entirely different things. One is about the visual aesthetics of a site, and one is about optimising for search engine results. However, these things should be paired together when building a new website. Good web design should be created with SEO in mind. For example, say you’re a photographer. Your website is full of your amazing images. Unfortunately, though, it has not been optimised by the web designer. The images are massive, which may look good, but is causing your site speed to be slow. Poor site speed, in turn, will affect your search engine ranking. If the site was built already SEO optimised, the images would have been resized and optimised, meaning site speed wouldn’t be affected.
Digital marketing and web design should go hand in hand. If the site is optimised during the build, rather than after, it means less work for everybody and a stronger website from the offset. Nobody wants to go back to a site and make changes after it has already gone live. So, make sure you follow these tips to ensure you’re optimising your web design for SEO effectively.
One of the most simple and effective ways to optimise your site for SEO is to have a blog. Google monitors recency from websites, and if your website hasn’t been updated in a while, you might rank lower. A blog means your website will have new content added regularly. This content will tell Google your site is recent and active. There is also another benefit though. When you post articles on your blog, they will be original and keyword rich. Not only will this help you rank higher for the key phrases used in the blog, but it will also cement you as a leading industry voice in your field.
Responsive design is essential. It’s good for user experience and is also beneficial for SEO. Since Google announced their mobile first update, there’s now no way for a non-responsive site to rank highly in SERPs. Your web design should be mobile responsive to ensure the highest possible ranking. Some sites even have a specific mobile site – if you’re a big business and can afford it, this might be something to consider.
With your new blog added to your web build, make sure there are social sharing buttons. These social buttons allow people to share your content on their social media platforms if they think it is relevant, interesting or informative to their audience. In the age of social media, this can mean increased reach for your content. It will also help improve your domain and page authority if the content is linked back to or shared around. Just make sure the content is good! Having social network buttons as well as a sharing option also means that people can connect with your brand or business across the various platforms and the internet.
Images & Headers
Headings and images can be incredibly beneficial to SEO. Headers tell Google what your content is about, and which parts of the text to pay attention to. Use relevant keywords in your headers so that the topic of the content is clear. Similarly, with images, make sure they have alt-tags and keywords too. This is helpful as if the images don’t load for some reason, the alt-tag will tell the user what the image contains.
These are just a few ways to optimise your web design for SEO. There are plenty of other SEO methods that can be carried out after the website has been built to help improve your ranking. If you want to know more, or if you’re looking for web design Norwich, why not get in touch and see how we could help improve your search ranking.