Local SEO Norwich
It is far more common, today, for businesses to invest in online advertising, rather than the traditional printed mediums, such as Yellow Pages, newspapers, magazines and flyers. Increasingly, advertising budgets are being spent on effective websites, digital marketing, and SEO. But in most cases, a target market is in a specific location – or, rather, within a limited geographical radius.
Advertising on a local search site can be extremely productive. Predicted search terms can be matched in the ad copy – for example, chip shop in Norwich or tattoo parlour in Sheringham. The Norwich chip shop or the Sheringham tattoo parlour will have only similar businesses in the same location to compete with, and will not be buried beneath irrelevant results.
A high ranking in organic search depends on correct categorisation in business directories, with name, phone number, and address consistently represented. Omni Search will conduct a NAP (Name, Address and Phone number) audit to ensure that you are presenting crawlable information.
Local Search Optimisation
Appearing in local directories is vital for high local search engine ranking. Research shows that users want quite a lot of information from these listings, including testimonials, prices, credentials, hours of operation etc. Omni Search will manage your citations, ensuring that information is accurate and consistent.
For each of your business locations, Omni Search will create a Google+ Local Page for you, which means that, with relevant search results, your listing will appear in a prominent position on desktops and mobiles.
Statistics show that a high percentage of customers read reviews to determine the quality of a business. So the inclusion of customer reviews is an important element of your business profile and can count heavily in Google ranking. At Omni Search, we provide strategies for securing genuine feedback, and we handle this data for you, helping you to climb search engine rankings and to increase conversion rates.